GEORGE34
Luxury residence in the beating heart of the White City
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Luxury residence in the beating heart of the White City
Chapter I · The Street
It began in the 1920s as Carmel Street — a sandy lane at the edge of a young city. In 1935 it was renamed for a king, and the city grew up around it.
King George Street runs like a spine through the center of Tel Aviv, from Masaryk Square down to Magen David Square, where the Carmel Market begins. Its buildings were drawn by émigré architects of the 1930s — the same generation that gave Tel Aviv its White City: some four thousand modernist buildings, recognized by UNESCO in 2003 as a World Heritage Site.
Number 34 sits at the quiet green moment of the street — facing the old ficus canopies of Mayer Garden, three minutes from Dizengoff Center, and an easy stroll to almost everything the city considers essential.
What's around
Chapter II · The Vision
The design language borrows from places where light is a building material — screened facades, deep shade, quiet geometry.
Two instincts guided the hand. From the Mediterranean tradition of the mashrabiya and the brise-soleil came the perforated lattice that wraps the eastern face of George 34 — a screen that filters the strong Tel Aviv sun into patterned shade. From the quieter school of contemporary monumentality came a discipline of restraint: long horizontals, pale surfaces, precise lines, nothing that shouts.
Beneath both runs the old modernist creed of Le Corbusier and the White City generation — the styles are a lie; light, proportion and use are the truth of a building.
And the reference that matters most stands all around: the White City itself. Its stacked balconies, raised gardens and flat roofs set this house's rhythm; white render, glass and crisp white metalwork set its temperature — a modernist palette made for hard light.
Perforated lattice — shade as ornament, privacy without curtains.
Long balconies that accompany the mass — the horizontal rhythm of the White City.
Deep projecting frames — each home reads as a house within the house.
White render, glass and crisp white metalwork — a modernist palette in strong light.
The mark of the house repeats the idea: a rigid grid that loosens, bar by bar, into movement — order on the street side, life within.
Chapter III · The Building
A boutique house among the low rooftops of the old center — plaster white, lattice-veiled, crowned with a garden.
A double-height glass colonnade meets the sidewalk — two commercial spaces open to the life of King George Street.
Long balconies run the length of the western face, accompanying the building's mass; the perforated screen turns the eastern light into lacework.
The lattice becomes a lantern — the house glows quietly between the old trees of King George Street.
Chapter IV · The Homes
Twelve addresses in one house — garden, gallery, home and sky. Choose a floor to walk its plan.
Areas shown are saleable areas per the architectural plans; they are not final and remain subject to committee decisions and consultant coordination. Renderings and plans are for illustration.
Chapter V · The Roof
The penthouse keeps 42 square meters of rooftop to itself — a sun deck with planted edges, and a pool held above the rooftops of the old center.
The Hands Behind It
A Tel Aviv studio that believes great architecture puts the human being at its center — and serves them.
Led by architect Lior Leitner, the studio works across the city's full register — new residential buildings, urban renewal, private homes and complex interiors — including conservation work inside the UNESCO White City itself. George 34 is that practice distilled: a contemporary building that pays homage to the past, designed with sensitivity and respect for architectural tradition, its setting, and the Tel Aviv urban experience.
The project is developed by Garfy Group.
Developer
Garfy Group
Identity
George 34
Thank you
King George 34 · Tel Aviv–Yafo · MMXXVI